Our History

Founded in 1993, Soap Warehouse
 has been in the Atlanta area, first in Norcross, then moving to Tucker in 2006 and in January with the purchase of Soap Warehouse by Georgia Chemical Equipment to be their Soap Brand now back to Norcross. Soap Warehouse started with transportation detergents and has over the years expanded into cleaning products covering over nine different niche areas. So whether you are a mobile fleet washer, exterior pressure washer, or owner of a dry cleaner, Soap Warehouse Brand’s through GCE should have the type of cleaning product you are looking for. We are members of a number of industry trade organizations and work to give back to the customers and industries we serve by sponsoring events, publishing articles, posting information in our blog, in forums or just by answering questions about chemicals in general. We also donate products to charitable organizations or when customers donate their time to charitable cleaning projects like, “Clean Across North America”. Now that Soap Warehouse is the Soap Brand of GCE, customers can also get equipment, parts, accessories as well as chemicals at the GCE store at 1185-D Beaver Ruin Road in Norcross, GA.

About The Staff

Linda Chambers was the office manager and brand sales manager of Soap Warehouse since 2007. And since January 2016, at GCE, she has continued to be the brand and sales manager focusing on marketing. She started out in the veterinary health care field but after years as a tech, office manager and moving into the corporate sector, working for Merial, makers of Heartgard and Frontline, she landed back out managing retail stores and then as a human resource manager at a local DirecTV franchise. After the sale of that business to another owner she came to work for Soap Warehouse. During her career, Linda has also owned and run her own businesses and has been an OSHA compliance manager at a number of the companies she has worked for including now at GCE.

Michael Brown is the owner of Georgia Chemical Equipment Company. He has a bachelor’s degree in marketing and management. He spent 12 years in the hospitality industry and 2 years in banking before coming to GCE in 1998 and has been the owner since 2005 when he purchased the business after the original owner retired.

Mark Brown is the office manager, he graduated with a bachelors of science and a minor in business administration in 1997. With 25 years experience in retail management and facility operations he has been with GCE for the past 11 years and currently oversees the retail store and repair center. He has been trained in pump, painter sprayer and pressure washer repair from a number of national manufactures.

GCE also employees two dedicated outside salesmen, an inside sales and account person, four mechanics and a delivery driver.

Vision

GCE strives to give it’s customers individualized service,  with high quality products, at the best possible cost. We keep our overhead low and pass that savings on to our customers. We think of our customers as family and hope you will become a member very soon.